Practice Mar 19, 2032
Present One Recommendation, Not Three Options
Showing a client three routes and asking them to pick transfers the judgement they hired you to make.
Saoirse Kelly
5 min read
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Insights & Updates
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Practice Mar 05, 2032
Publish Your Deliverables List
Every client wants to know exactly what lands in their inbox at the end. Very few studios say.
Cian Doherty
4 min read
Production Feb 19, 2032
Two Spot Colours Is a Better Brief Than Full Colour
The constraint that made the coffee packaging work, and why we now suggest it unprompted.
Freya Lund
5 min read
Practice Feb 05, 2032
Write Guidelines for the Person Who Is Not a Designer
The document will be used by an office manager with Canva. Design for them.
Marcus Adeyemi
6 min read
Business Jan 22, 2032
Why We Quote Fixed Price
Hourly billing charges the client for our inefficiency and makes budgeting impossible.
Saoirse Kelly
5 min read
Production Dec 23, 2031
Check the Proof Yourself
Handing over a PDF and hoping is not a handover. Half a job ends at the file.
Cian Doherty
5 min read
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